Help Wanted!

Request for Proposals

Overview:

United Academics (UnAc) is seeking to contract with an individual or a firm with experience in communications & marketing. UnAc is a statewide Union that represents 925 faculty members at University of Alaska with locations throughout the state. We wish not only to improve communications with current membership but also to have members more actively engaged.

The successful bidder will have experience in writing for corporate or non-profit newsletters, marketing, and/or market related research. Demonstrated success in working with Unions is preferred.

Scope of work:

1. Research.

•Conduct research (through surveys and/or interviews) to understand faculty members’ attitudes toward UnAc, workplace issues that are important to them, and reasons for supporting or not supporting the Union through full dues membership.

•Prepare a report to UnAc leadership summarizing results of this research and identify areas of future research.

2. Communication.

•Propose methods for better communicating with members and assist in the development of a marketing plan to increase active membership.

•Write content for dissemination to members through email, newsletters, and/or social media.

Note: Bids may be made for 1 or 2, or both.

UnAc Profile:
Currently, members reside primarily in Anchorage, Fairbanks and Juneau but with some members in rural Alaska communities. All members have higher education degrees, with most having a Ph.D. degree. The members’ fields of research/creative activity, teaching, and research are very diverse.

Submit Bids to:
United Academics AAUP/AFT Local 4996
309 Constitution Hall
University of Alaska Fairbanks
P.O. Box 755895
Fairbanks, AK 99775-5895
Phone: (907) 474‐2461 (Office)
Cell Phone: 907‐590‐9378
Fax: (907) 474‐2465
Email: alaska.unitedacademics@gmail.com

Timeframe:

1. Research: draft research plan is due 30 days from the contract award date. Research plan shall be implemented within 60 days of award of contract. Draft of survey findings and recommendations are due no later than 90 days from contract award date. The final report is due 30 days following delivery of draft report unless the contractor and UnAc designated agent mutually agree upon significant modifications to the scope of the survey.

2. Communication: A draft communication plan is due 30 days from contract award date. Regular progress updates will be due every 30 days from the draft plan submission date.

Cost Estimate:
Staff qualifications and hourly rates should be identified and included in the proposal, time budgets for each phase should be provided that include personnel time and cost estimates, and projected out of pocket costs.

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